Juan Valdez coffee
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Juan Valdez is a brand that emerged in Colombia during the 1950s, thanks to the ideas of a few members of the National Federation of Coffee Growers (FNC), who sought to distinguish Colombian coffee from the competition and rescue the idiosyncrasy of 500,000 coffee growers and their families.
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The brand is now known around the globe and for part of a series about coffee the BBC spoke to the current farmer performing the role. Carlos Castaneda is the current face of Juan Valdez, after.
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Juan ValdezĀ®, Colombia's No. 1 premium coffee producer, carefully selects its coffee beans from the finest beans to provide the ultimate experience. Chosen for their size and unique qualities, the 100% Arabica coffee beans reflect the diversity of the Colombian Andes mountains. Sort by Sold Out Juan ValdezĀ® Cumbre Ground Special Edition 250g
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Juan ValdezĀ® CafĆ©, is the No.1 brand of Premium Colombian coffee. Since 2002, it represents the deepest identity of Colombian coffee growers in the world. Juan ValdezĀ® coffee is recognized for its excellent quality and variety, it is the coffee that bears the signature of the most representative living icon of Colombia, Juan ValdezĀ®.
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1-48 of 54 results for "juan valdez coffee" Results Check each product page for other buying options. Price and other details may vary based on product size and colour. KIRKLAND SIGNATURE CafĆ© 100 Percent Colombiano, 1.36 kg Coffee ground 1,934 200+ bought in past month Ā£1940 (Ā£1.43/100 g) Get it Thursday, 30 Nov - Saturday, 2 Dec
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The image of Juan Valdez transformed Colombian coffee on the global market when it was created by the country's national federation of coffee growers (the FNC) in the 1950s. Using an actor to play Juan and a real-life donkey as his loyal sidekick, the federation ploughed millions of dollars into branding and TV commercials aimed at a US audience.
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Cumbre Decaffeinated Medium Roast Coffee. Rated 5.00 out of 5. $ 15.49 $ 10.84.
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April 16 - 2021. Coffee Geography Magazine. Juan Valdez is a fictional character who has appeared in advertisements for the National Federation of Coffee Growers of Colombia since 1958. But what many don't know is that this character is a US creation designed by DDB (Doyle DaneBernbach ad agency) founder William Bernbach with the goal of.
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In particular, the slogan "100% Colombian" quickly became a shortcut to distinguish pure Colombian coffee as a higher quality than blended products. "Juan Valdez must pick 2,000 coffee beans, yet he still takes every one of those 2,000 beans by hand," says the narrator over the top of a commercial from 1972.
The coffee? Juan Valdez uses beans from the Colombian coffee regions of Huila, Cauca & Santander
Juan Valdez: Premium Colombian Coffee & Rich Heritage Discover the authentic taste of Colombia with our Juan Valdez Premium Colombian Coffee Collection, inspired by the renowned multinational coffeehouse chain, Juan Valdez CafƩ.
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Today, the Juan ValdezĀ® Cafe brand is proudly executing that mission and can be found in hundreds of coffee shops and retailers in 32 countries. Our stores give you the opportunity to experience the unique flavors and aromas of 100% Colombian coffee, including an appealing portfolio of single origin coffees. The Juan ValdezĀ® Cafe brand.
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The first Juan Valdez TV commercial in 1960 focused on coffee agronomics. For 20 years most Juan Valdez television commercial sought to educate coffee drinkers about ideal coffee growing and harvesting conditions. In 1960, most consumers didn't know coffee came from fruit grown on trees.
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Contrary to popular belief, Juan Valdez is a fictional character, conceived by the FNC to humanize and exemplify traditional Colombian coffee cultivation processes. But before Juan Valdez.
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Juan Valdez is a fictional character who has appeared in advertisements for the National Federation of Coffee Growers of Colombia since 1958, representing a Colombian coffee farmer.